Heineken Experience

EAT & DRINK, THINGS TO DO, VISITOR TIPS, ZUID/DE PIJP

The Heineken Experience is one of Amsterdam’s most popular attractions. It offers a tour, interactive expositions, and… free beer!

As one of Amsterdam’s most popular attractions, the Heineken Experience is a museum about the beer brand Heineken and its brewery. It’s located in the former Heineken brewery on Stadhouderskade in Amsterdam and offers a tour, interactive expositions, and… free beer!

The Heineken Experience

The Heineken Experience attracts more than 500,000 visitors annually, and is therefore one of Amsterdam’s most popular attractions. Not very much of a surprise if you know that Amsterdam is Heineken’s place of birth.

In 1867 the building on Stadhouderskade was inaugurated as Heineken’s very first brewery and the building was in use as a brewery for more than 120 years. Parts of the building were demolished in 1991 and the remaining sections were turned into a Heineken information center. In 2001 it was rebranded as the Heineken Experience.

The museum offers a tour, interactive expositions and two cafes. Each visitor gets two free glasses of Heineken, which are included in the entrance fee. The museum also offers a look at history of the company and the brewing process over the years.

Would you like to combine a visit to the Heineken museum with a boat ride? Here are a few cool tours we’ve found:

Get a fast-track pass to the Heineken Experience and a 75 minute canal cruise too
Combine your visit to the Heineken Experience with a 75 minute canal cruise and skip-the-line Rijksmuseum tickets
Enjoy the hop-on-hop-off bus and the Heineken Experience

Tickets and Opening Hours

The Heineken Experience is open Monday through Sunday from 11:00 – 19:00, but be sure to check for special opening hours on their website. Tickets are € 16 each. You can buy your tickets online here or get them at the door.

Heineken Experience
Stadhouderskade 78, Amsterdam